We've always been committed to ocean-friendly, compostable packaging
From day one, NothingFishy has used fully compostable pouches across our entire range. It's part of who we are - minimal environmental impact, plastic-free where possible, ocean-friendly always. When we launched Complete Collagen, we designed the packaging to follow the same principle: a fully compostable pouch, just like the rest of our range.
But we quickly learned that collagen had different needs.
Why collagen needs special protection
Our Complete Collagen formula is intentional: every ingredient has a purpose. VeCollal® for collagen synthesis, vitamin C for absorption, hyaluronic acid for hydration. No anti-caking agents, no fillers, no artificial binders - nothing that just makes the powder easier to manufacture or package.
VeCollal® is naturally hygroscopic, meaning it attracts moisture from the air. This property contributes to its high solubility and bioavailability, but it also makes the powder sensitive to humidity once opened.
The bigger picture
This packaging change reflects a principle we stand by: we won't compromise on product quality, even when it means making difficult decisions. Our Complete Collagen is clinically proven, scientifically backed vegan collagen. It deserves packaging that protects its integrity from production to your last scoop.
We're still plastic-free where possible. We're still ocean-friendly, always. And we're still committed to making choices that minimise our environmental footprint - sometimes that just looks different from what we originally planned.
What we changed
Our new Complete Collagen pouch is mono-material kraft paper with a protective interior layer made from 100% post-consumer recycled (PCR) plastic. This is plastic that's already been used and collected through recycling programs - we're not adding new plastic to the world, we're repurposing what already exists and keeping it out of landfills and oceans.
The packaging is fully recyclable. It's not compostable like our original version, but it's the right choice for product integrity. Same ocean-friendly values, just a smarter suit of armour for this particular product.
How to recycle it
Recycling your Complete Collagen pouch is easy:
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Visit the Recycle Now website
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Type 'plastic bags and wrapping' in the search bar
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Input your postcode
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You'll see whether or not you can recycle at home in your area - if not, you'll find a list of local recycling points (usually your closest supermarket, for convenience!)
The pouch also includes recycling instructions directly on the packaging.
Is it food safe?
Yes. The packaging has undergone rigorous testing to ensure it doesn't pose any health risks when in contact with food or supplements. It's entirely separate from your collagen - just doing its job of keeping moisture out.
Our commitment to ocean restoration
We offset the carbon footprint of all our packaging - including this new collagen pouch - through our partnership with SeaTrees. SeaTrees restores and plants coastal ecosystems, including mangrove forests, kelp forests, coral reefs, and seagrass meadows.
We specifically support mangrove tree planting in Kenya. Mangroves grow quickly, sequester massive amounts of carbon, and provide huge benefits to coastal ecosystems and local communities—from protecting shorelines to supporting fisheries and biodiversity.
You can learn more about our impact here.