Why eve... featured image

Why everyone’s suddenly on about protein (and muscle)

Muscle’s having a moment. Protein powders, “get your grams in,” strength training all over your feed. Easy to write off as a gym thing, or a vanity thing. It’s neither.

Muscle does far more than move weight around. It carries the shopping in one trip and gets you up off the floor without a thought. It’s a big part of how the body handles energy and blood sugar, it supports the joints, and it keeps posture and balance steady. More of it means a body that’s harder to knock off course, better at staying capable and comfortable through everyday life.

That’s the real reason to care. Not how it looks - what it lets you do.

And here’s the catch: nearly all the advice on building it is written for people who eat meat. Chicken, whey, eggs, repeat. On a plant-based diet it can feel like none of the rules apply. 

They do. You just need a few things the usual advice leaves out.

First, let’s kill the "incomplete protein" myth

You’ve probably heard that plant proteins are “incomplete,” and that you have to carefully combine foods at every meal to make up for it. Both are out of date.

Nearly all plant foods contain all nine essential amino acids, just in different amounts. Some are lower in one or two, which is where the “incomplete” label came from. But the body pools amino acids from everything you eat across the day, so there’s no need to food-combine meal by meal. Eat a varied mix over the day and it balances out on its own.

The one nuance worth keeping: plant proteins are generally lower in leucine, the amino acid that acts as the main on-switch for building muscle, and can be a little harder to digest. Not a dealbreaker. Just a reason to be slightly more deliberate than someone eating meat three times a day.

How much, and how to actually get it

General guidance puts protein at roughly 0.8g per kilo of bodyweight for an average adult, but anyone training for strength or staying active usually wants more, often in the 1.2-1.6g/kilo range. For a lot of plant-based eaters, that’s the real gap: not quality, just quantity.

Where to get it:

  • Soy leads: tofu, tempeh, edamame, soya milk. The closest plants get to a meat-like amino acid profile, and naturally higher in leucine.
  • Legumes: lentils, chickpeas, beans. The everyday workhorses.
  • Pea or soy protein powder: an easy top-up on days you’re falling short.
  • Seitan, quinoa, nuts and seeds: useful supporting players.

A few things that help it along:

  • Spread it out: protein at each meal beats one big load at dinner.
  • Soaking, cooking and fermenting (tempeh being the obvious one) make plant protein easier to digest and absorb.
  • Pair legumes with grains over the day: beans and rice, hummus and bread - to round out the amino acid mix.

The nutrients working in the background

Protein gets the spotlight. A few others quietly keep the whole thing running.

Magnesium’s the one most people run low on. It’s in plenty of plant foods, such as leafy greens, nuts, seeds, wholegrains, yet shortfalls are common, and it’s lost through sweat, so active people have extra reason to mind it. Magnesium contributes to the reduction of tiredness and fatigue, and to normal psychological function. None of the strength stuff happens without consistency, and consistency is hard when you’re running on empty.

Vitamin D’s worth a word as the days shorten. Dietary sources are scarce, and most D3 is made from sheep’s wool, so it’s a common gap on a plant-based diet. It contributes to normal immune function, which counts for more heading into winter, when time outdoors gets rarer. 

The one most plant-based eaters haven’t heard

Creatine. It’s stored in muscle and used for short, hard bursts of effort, and because it comes mainly from meat and fish, plant-based eaters tend to sit on lower natural stores. It’s also one of the most researched supplements going for strength and training. So it’s the thing a plant-based diet is most likely to be short on, and the one worth reading up on if you train seriously.

A few things that actually help

  • Eat enough, full stop. Under-fuelling undoes all the training in the world.
  • Get protein at every meal, not just dinner.
  • Vary your sources so they complement each other across the day.
  • Train with some resistance - bodyweight, bands, weights, whatever you’ve got. No gym required.
  • Protect recovery. The body adapts during rest and sleep, not during the session.
  • Mind the easy-to-miss nutrients, magnesium included.

Putting it together

None of this is a regime.

It’s a plant-based plate that covers the basics, enough protein, spread through the day, from varied sources, backed by the nutrients that are easy to fall short on. Strength built quietly, over time.

Sources:

NHS; Academy of Nutrition and Dietetics; International Society of Sports Nutrition; EFSA authorised health claims register; International Journal of Environmental Research and Public Health (2020) systematic review on creatine in vegetarians.