You've no doubt heard of fish oil, and you may have heard of krill oil. Fish are the most popular source of Omega 3 - but they do not make Omega 3. Microalgae (tiny, microscopic algae) in the sea are the originators of Omega 3. This microalgae is then eaten by the krill, that are then eaten by fish. Our product 'cuts out the middleman', so to speak. We go straight to the original source of Omega 3; the algae itself.
Why is Omega 3 from fish oil such a bad idea?
Firstly, for our health. Much of the contaminates and pollution in the sea end up being mistakenly eaten by fish, which then end up in fish oil capsules. The levels of mercury in the sea have risen by 30% in the last 20 years alone. Lead, cadmium and even arsenic have been found in harmful dosages.
Secondly, for sustainability. Around 85% of global fish stocks are overexploited, depleted, fully exploited or in recovery from exploitation - with the UN estimating that if we don't change our overfishing habits, by 2040, we may run out of fish.
Thirdly, because it's kind of gross. Don't let the multi-million pound marketing campaigns behind fish oils fool you, it's an ugly business. The dead fish are first transported to the factory where they are crushed together to form a mash of dead fish parts. This mash is then steam-cooked, to separate the solid parts from the liquid parts. The solid parts will then go on to make dog, cat or fish (yes, fish!) food. The liquid parts of the fish will be left in storage vats where further chemicals are added before they are bottled up and sold as 'health supplements'.
Our algae is fermented in a controlled environment. It's non-GMO,vegan-friendly and there's no unpleasant aftertaste. As algae is the original producer of the beneficial Omega 3 fatty acids, it's the purest form.